Devil in the details ...
As a former journalist I know that every news story covers the five W's (who, what, when, where, why) and an H (how). If a story doesn't hit these points it's incomplete.
I look at photos the same way. Each of my photos has a story. The story could be how I shot the image. It could be where I shot the image. In some case it might be why I shot the image.
Each week I'll post a new "photo of the week" from my collection, along with the story behind the photo. That story will always include the technical details (aperture, shutter speed and the like), but it won't always lead with those details. As is the case in many news stories, the "how" is often less important than the W's.